Amazon has launched an internet-connected TV set-top box as it vies with Apple and Google to get a share of the well-paid television market. Dubbed Amazon Fire TV, the device is a small black box similar to Apple TV and it will cost $99 (£59) and is accessible instantly in the US. It will permit consumers to stream content from Amazon's library, as well other video-on-demand services, unswervingly to their TVs.
Users can buy a games controller, dubbed Voila, which looks much related to an Xbox controller. The move puts Amazon in nonstop competition with Apple TV and Google's Chrome cast as all try to find a way into the living room. The box comes with a Bluetooth-enabled distant, which means it does not have to be pointed at the TV to effort. According to the Strategy Analytics consultancy, Amazon Prime currently has more than 10 million users worldwide, with the bulk in the US.