Brazilian regulators have ruled that Apple does not have private rights to use the iPhone trademark in the country. Still though the US tech giant has previously lodged an appeal against the decision with the Brazilian regulators. The ruling is the result of a local group, Gradiente Eletronica, registering the name in 2000, seven years before the US firm. Apple can persist to sell iPhone-branded handsets in Brazil.
But the conclusion means that Gradiente has a choice of suing for exclusivity in South America's biggest market. The Institute of Industrial Property supposed that its decision only applied to handsets, and that the California-based company continued to have exclusive rights to use the iPhone name elsewhere including on clothing, in software and across publications.